5 Facebook Ads Basic Skill Requirements That You Must Have. Paid Facebook Ads are highly effective if you know what you’re doing, but even experienced users run into confusion when setting up new ads. In this article, we’ll go over the three most common mistakes you should avoid when creating your next Facebook Ads and how to fix them so that your ads get more views and click-throughs without burning through your budget.
5 Facebook Ads Basic Skill Requirements That You Must Have
Have a Goal in Mind
If you’re looking for a particular action—signups, conversions, etc.—make sure that goal is within your Facebook Ad design. For example, if someone who sees your carousel post clicks on it, but can’t find what they need or end up on an error page because there aren’t any call-to-actions (CTAs), you might be missing out on a key lead.
Are you running a lead generation campaign? Make sure your CTA directs people to a landing page where they can sign up. Trying to drive traffic to your store’s homepage won’t do much good if you don’t have leads who are ready and interested in buying from you.
Are you trying to increase conversions on a sales page? Make sure your CTA shows them exactly what they’ll get and why they should click. And make sure that CTA is eye-catching and clear.
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Work on An Idea With Visuals
To make successful Facebook Ads, It’s important that you make use of visual elements in your posts. Visuals are proven to get more engagement than plain text. If you aren’t a designer, don’t worry! Tools like Canva make it easy for anyone to create high-quality graphics within minutes. Remember: visuals are worth 1,000 words! If there are no visuals, add some!
You also want to make sure that you’re not making a common error known as clutter, which is when visual elements compete for attention on a page. The general rule of thumb here is that one big image or graphic should take center stage while smaller, text-focused visuals are used in context.
If you don’t have a background in design, there are plenty of free tools out there that make it easy for anyone to create eye-catching visuals. Canva is one example of an intuitive tool with a drag-and-drop interface. There’s also Photoshop and Gimp if you want more advanced features.
Use Clear Headlines On Facebook Ads
You’re only given 160 characters in which to write a headline. Make sure you use every single one! For example, You can do something good for yourself by doing something good for someone else. This sentence doesn’t provide any context, so there are endless possibilities of what it could mean, but I would click on an ad with that as a headline if I saw it in my feed.
These character limits also mean that you need to be concise in how you explain your product or service. There’s no room for waffling! Remember, these characters are being read by a potential customer who already is interested enough in what you’re selling that they clicked on your ad. You don’t need to waste any time trying to convince them.
Keep Facebook Ads Simple
The next skill is to keep your Facebook Ads very simple and easy to understand. No need to get fancy with all those extra bells and whistles that just add a bunch of clutter. In fact, when you’re getting started on Facebook, you should try and keep it as simple as possible.
Use a clear image that catches attention and draws interest. Make sure it’s visually appealing and conveys your brand. Your copy should be captivating, providing value for your target audience in order to engage them. Finally, choose a compelling call-to-action that makes it as easy as possible for visitors to convert.
You should have no less than five variations running on different days of the week or at different times throughout each day in order to evaluate which ones are working best for you.
Don’t waste time with A/B testing until you know your audience. Before diving into A/B testing, make sure you know your audience. For example, if you’re running a holiday campaign, it might be more important to try out different images and video content instead of choosing different headlines or call-to-action buttons. After all, everybody loves cookies! With that being said…
Every business is different, so even if you know who your audience is, you still need to take things one step further and figure out exactly what’s important to them. If a customer views a specific product as valuable but isn’t sure why it’s time for some A/B testing on that product page! So start by building an avatar of an ideal customer. Who are they? What do they care about? What are their goals?
Track Everything
To make sure you know what’s working and what isn’t, it’s important to track each aspect of your ad. By doing so, you can optimize each future campaign you run.
For example, if you are running Facebook Ads and getting a lot of clicks but have no conversions, it could be that you need a stronger image. If you’re having trouble with getting a good CPC (cost per click), it might be time to test different landing pages for more relevant offers.